New Location!

VinoCruz is now located on the corner of Soquel and Main in Soquel Village. We will be opening to the public October 24th! Please follow us on Facebook for updates!

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Welcome to Wine Country: Santa Cruz Style

The Santa Cruz Mountains American Viticultural Area (AVA), recognized in 1981, was the first AVA in the nation to be defined by its mountain topography. The wineries that flourish in these mountains are for the most part small, family-owned, boutique operations — many don’t have tasting rooms and are rarely open to the public.

At Vinocruz we offer the largest selection of Santa Cruz Mountains wines — more than 75 wines from wineries operating within the Santa Cruz Mountains AVA, plus a warm and comfortable wine-tasting room in the heart of downtown Santa Cruz.

The Santa Cruz Mountains produce some of the world's finest wines. For decades this has been somewhat of a secret California Wine Country, but word is starting to get out. People in the know have been enjoying Santa Cruz wines for decades — we want to welcome you to join them. Drop by for a tasting!


  • Media Gallery
  • Mythic Bull
  • Santa Cruz Wine
  • Gold Gracia
  • Wine Selection
  • Brined Pork
  • Wine Cabinet
  • Vinci First Friday
  • Oysters
  • Crafting

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